USA: Bud leads the 10 most valuable beer brand families in the US
IRI, a Chicago-based market research firm, has collected sales data on dozens of beer brands to demonstrate the influence of the world’s biggest brewing companies.
Perhaps unsurprisingly, global brewer AB InBev has the most influence across the top 10, owning four brand families with a total sales of close to US$13 billion and taking up close to a third of the global beer market.
The data also shows the stratospheric growth of the hard seltzer market, with sales of White Claw rising by close to 250% over the past year. The White Claw brand family is now more valuable than beer labels Busch and Heineken, and sold almost twice as many cases of seltzer in the US than Heineken did over the course of 2020.
The figures show retail sales figures across the US in the 52 weeks to 9 August 2020.
10. Heineken
Parent company: Heineken
Dollar sales: $842,109,400
Change from last year: +5.9%
Market share: 2% (change: -0.14%)
9. Natural
Parent company: AB InBev
Dollars sales: $1,439,888,100
Change from last year: +4.6%
Market share: 3.5% (change: -0.28%)
8. Busch
Parent company: AB InBev
Dollar sales: $1,584,888,200
Change: +8.4%
Market share: 3.85% (change: -0.18%)
7. White Claw
Parent company: Mark Anthony Brands
Dollar sales: $1,641,617,500
Change: +245.8%
Market share: 3.99% (change: +2.69%)
6. Miller Lite
Parent company: Molson Coors
Dollar sales: $2,161,030,700
Change: 6.4%
Market share: 5.25% (change: -0.33%)
5. Coors
Parent company: Molson Coors
Dollar sales: $2,598,248,550
Change: 4.6%
Market share: 6.32% (change: -0.51%)
4. Corona
Parent company: Constellation Brands (The Corona brand is handled by AB InBev elsewhere)
Dollar sales: $2,615,186,100
Change: 8.2%
Market share: 6.36% (change: -0.28%)
3. Modelo
Parent company: Constellation Brands
Dollar sales: $2,660,214,900
Change: 21%
Market share: 6.47% (change: +0.43%)
2. Michelob
Parent company: AB InBev
Dollar sales: $2,890,441,100
Change: 21.7%
Market share: 7.03% (change: +0.5%)
1. Bud
Parent company: AB InBev
Dollar sales: $7,070,113,300
Change: 0.3%
Market share: 17.19% (change: -2.19%)
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